IKEA – Good For Real Life
Client: Hyper Island | IKEA
Challenge: Create greater awareness of IKEA and their products. Communicate that IKEA offer exceptional quality and great value for money.
Solution: In our connected digital times, we feel that “saying” is not enough. People want more than to simply be told or shown. People want to participate, do for themselves, and share their experiences. Therefore we say: Doing is believing! Our concept is all about letting people do and prove for themselves.
My Role: Concept | Animation
