ClockIn
Client: New Media Award, Softwareload
Challenge: Create an emotional and innovative online campaign for Softwareload.
Solution: ClockIn – an application to discover new software, to share experiences and knowledge.
My Role: Concept | Design
How might we get the attention from the user about unknown but still useful software?
We bring back the joy of exploring and collecting.
Download the Clockin-application at Softwareload, register with Facebook Connect or your Twitter profile and find friends who are already in ClockIn.
Collect your software and the ones that you´ve already tested in your scrapbook. The chat allows you to share your knowledge with other users on the software and to get the most out of any of your programs.
When you open any software, you can “ClockIn”. Through each “ClockIn” you collect points which you need to get one out of three titles: »Discoverer« »Clocker« »Master«
When you reach each title at least once, you can exchange them for a coupon code at Softwareload.
Publish every ClockIn as a status on Facebook or Twitter and share all your discoveries with your friends.
The strength for Softwareload?
- Users discover Softwareload.
- Clockin may be published on social Media, and will achieve as well »non-Clockers«.
- Recommendations from friends are less perceived as advertisements.
- With the chat feature, the user has support 24/7.