Challenge: Create greater awareness of IKEA and their products. Communicate that IKEA offer exceptional quality and great value for money.

Solution: In our connected digital times, we feel that “saying” is not enough. People want more than to simply be told or shown. People want to participate, do for themselves, and share their experiences. Therefore we say: Doing is believing! Our concept is all about letting people do and prove for themselves.

My Role: Concept | Animation

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Challenge: Create a brand identity and design guidelines for the Swedish Armed Forces.

Solution: The Swedish Armed Forces has evolved into 
a flexible and well functioning organization. It is now a modern, high tech company 
that specializes in complex problem solving. For these reasons adaptability, flexibility and approachability should show throughout the brand.

My Role: Design

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Challenge: Create greater awareness of the French workwear brand »Le Laboureur« to support a introduction to the Swedish market.

Solution: Online, real time, one to one shopping experience. It’s a special service that can be used only by one person at a time. Opening hours 3 – 9 pm

My Role: Concept

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Challenge: Online-Special to introduce the new MINI convertible

My Role: Screen Design, support Art Direction

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Challenge: Present 20 different people in one book.

Solution: Individual interpretations of »1:1«

My Role: Concept | Design

The book was a class project. We didn’t want to limit us. So we implemented an USB stick in the book for some digital work. My contribution was made together with Cornelia Fetschele. We did a journey through Europe in five days. Everything has been documented and translated into symbols.
Click on the picture to see some details.

Challenge: Redesign homepage

My Role: Screen Design

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Challenge: »Create the Best Berlin Poster«

My Role: Concept | Design

Collaboration: Cornelia Fetschele

We sent in two ideas to the competition. The magnet was the winner, our second idea reached the 4th place.

Challenge: Create an emotional and innovative online campaign for Softwareload. 

Solution: ClockIn – an application to discover new software, to share experiences and knowledge.

My Role: Concept | Design

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Challenge: Redesign Swiss banknotes

My Role: Illustration | Design

Every banknote has it’s own theme. From sport/recreation to human rights.
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