Försvarsmakten
Client: DDB Stockholm | Hyper Island
Challenge: Create a brand identity and design guidelines for the Swedish Armed Forces.
Solution: The Swedish Armed Forces has evolved into
a flexible and well functioning organization. It is now a modern, high tech company
that specializes in complex problem solving. For these reasons adaptability, flexibility and approachability should show throughout the brand.
My Role: Design
Animation: Joacim Sjöberg
The logotypes for the sub-devisions are made with the same elements in order to show the adaptability of the brand. Each logo can morph into each other.
The website:
