Le Laboureur
Client: Hyper Island
Challenge: Create greater awareness of the French workwear brand »Le Laboureur« to support a introduction to the Swedish market.
Solution: Online, real time, one to one shopping experience. It’s a special service that can be used only by one person at a time. Opening hours 3 – 9 pm
My Role: Concept
The campaign starts with personal store opening invitations, send to a few selected people. With a code they can enter the site. All good things need some time. That’s why there is a queue in front of it. While queueing they can play a little game.
When it is time to enter the site a personal assistant welcomes you.
Connection to social networks will help the user to create a shopping profile. Every garment is connected to a sticker to mark the new owners neighbourhood. And of course three exclusive invitations for special friends will help the user to spread the word.
Shopping is all about the experience and the personal guidance. We will help revalue that experience. If you have any more questions – feel free to come back from Monday to Saturday, between 3 and 9 pm. Otherwise it´s closed.
